Tuesday and Thursday

Thursday (2/24), I'm handing out magazines after we discuss the audience article.  


What do you think about the quote below?


[A] text's audience "is a construction of the writer, a created fiction . . . The writer uses the semantic and syntactic resources of language to provide cues for the reader -- cues which help to define the role or roles the writer wishes the reader to adopt in responding to the text" Ede and Lunsford, "Audience Addressed / Audience Invoked" (160).


So the writer creates his audience -- sort of a ghost audience in the writer's head, I guess, but it's also something more: the writer creates a "role ... [for] the reader to adopt."  


But wait!  Isn't why would the reader ever agree to take on that role?  What does the writer (or, in the case of magazine, writerS) do to get readers to ease themselves into the discourses of the magazine? What are we promised, what do we get, what do we agree to when we read a magazine?  


Thoughts?